What Is Every Door Direct Mail (EDDM) and Why You Need It

If you’re running a small business and still waiting for the community to find you—stop right there. Every Door Direct Mail (EDDM) is here to help, and it’s a total game changer. With USPS’s EDDM service, you can send your marketing materials—like postcards, flyers, and brochures—directly to every household in your chosen area. No mailing lists, no stress. Just your message, delivered.

How EDDM Works

EDDM is as straightforward as it sounds. Pick an area (ZIP code or neighborhood), design your ad, get it printed, and the USPS takes care of the delivery. Your brand is then literally sent to every door in the neighborhood!

The Pros and Cons of EDDM

Pros:

• Budget-Friendly: Forget spending big on mailing lists. You’ll reach every address in your area.
• Massive Reach: Great for businesses who want to make a bold, community-wide statement.
• No Guesswork: USPS handles the delivery logistics.

Cons:

• No Targeting Precision: You’ll hit every door—whether or not they’re part of your target audience.
• Time-Intensive: Learning USPS’s tools and rules can eat into your schedule.
• DIY Frustrations: Designing, prepping, and printing ads can get costly and overwhelming.

Why Our EDDM Service Stands Out

This is where we step in. At Business on a Hill, we’ve reinvented EDDM to work for you.

Here’s what we bring to the table:

• Time-Saving: No USPS headaches here! We manage everything—design, printing, and delivery—so you can get back to running your business (or relaxing for once).
• Affordable Magic: Our 9x12 co-op postcards combine multiple businesses into one stunning card. You save money by splitting costs while still getting prime ad space.
• Maximum Visibility: Sharing a card with non-competing businesses means everyone benefits. Plus, your ad gets a real shot at being noticed instead of hitting the trash pile.

FAQs About EDDM and Our 9x12 Postcards

1. Who benefits most from EDDM?

Restaurants, gyms, local shops, and real estate agents absolutely crush it with EDDM. If you want to dominate your local market, this is for you.

2. Is EDDM better than digital ads?

Digital ads are everywhere—but let’s be honest, your customers are bombarded with them daily. EDDM cuts through the noise by delivering your message right to their home. Big brands do it, and now you can too.

3. How do your 9x12 postcards work?

Our large-format postcards feature several non-competing businesses. Shared costs, higher visibility, and better results—it’s advertising teamwork at its finest!

4. Can I get help with design?

Oh, absolutely. Our design wizards ensure your ad not only complies with USPS requirements but also stands out in style.

Get Started Today!

Your audience is waiting to hear from you! All you need to do is click here and get ready to serve them.

Originally posted here