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<figure id="figure-x1h5oa3z7km3icxgdh"><img id="x1h5oa3z7km3icxgdh" src="https://media.gettyimages.com/id/2169665867/photo/businessman-or-trader-showing-icon-of-business-and-finance-investment-concept-invest-money.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=DDWjgmGdC4uKZSTmCwF5ypltX_W_uW-XOwoBp2o-Oic=" alt="Businessman or trader showing icon of business and finance, Investment concept, invest money, business and finance, capital fundraising, dollar loan credit, trade, trader, invest in trading." title="Businessman or trader showing icon of business and finance, Investment concept, invest money, business and finance, capital fundraising, dollar loan credit, trade, trader, invest in trading." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2169665867/photo/businessman-or-trader-showing-icon-of-business-and-finance-investment-concept-invest-money.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=DDWjgmGdC4uKZSTmCwF5ypltX_W_uW-XOwoBp2o-Oic=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>For small businesses, getting the word out while sticking to a budget can be challenging. Direct mail might seem costly at first glance, but with the right approach, it’s an affordable and highly effective marketing tool. Here’s how to make the most of direct mail without breaking the bank.</p><p><br></p><figure id="figure-21xc9r3owm3icywu8"><img id="21xc9r3owm3icywu8" src="https://media.gettyimages.com/id/2166400600/photo/ballot-box-showing-concept-of-donations-and-campaign-funds-in-elections-3d-rendering.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=1emZgetPC_gDP8fpzperNwDmM_v82seAtfOR1eHsgnw=" alt="Ballot box showing concept of donations and campaign funds in elections. 3d rendering" title="Ballot box showing concept of donations and campaign funds in elections. 3d rendering" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2166400600/photo/ballot-box-showing-concept-of-donations-and-campaign-funds-in-elections-3d-rendering.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=1emZgetPC_gDP8fpzperNwDmM_v82seAtfOR1eHsgnw=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2><br><a title="Click for Co-op Advertising" href="https://businessonahill.com/pages/9x12-postcard-advertising" target="_blank" rel="noopener" data-mce-href="https://businessonahill.com/pages/9x12-postcard-advertising">1. Use Shared Mailers to Cut Costs</a></h2><p><br></p><p><br>One of the most budget-friendly options for small businesses is a shared mailer, where multiple businesses advertise on the same postcard. This approach allows you to share the cost of printing and postage, making it affordable while still delivering results. Shared mailers give you exposure in the local community, and businesses often find that recipients keep the postcard for weeks because of the variety of offers on it. Luckily for us both, we specialize in exactly this!</p><p><br></p><ul><li><em>Example: A local restaurant, boutique, and salon could each have a small ad on a 9x12 postcard sent to 10,000 homes. By splitting the cost, each business gains local visibility for a fraction of the expense.</em></li></ul><figure id="figure-hnc4cav0ksm3id17hh" class=""><img id="hnc4cav0ksm3id17hh" src="https://media.gettyimages.com/id/1252801904/photo/marketing-related-words-written-wood-blocks-sitting-on-wood-surface-in-front-a-defocused.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=4-8IM1fioOkERshG7icSXzb3jqsDYwQp2d9lAAmrFso=" alt="Marketing Related Words Written Wood Blocks Sitting on Wood Surface in Front a Defocused Background" title="Marketing Related Words Written Wood Blocks Sitting on Wood Surface in Front a Defocused Background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1252801904/photo/marketing-related-words-written-wood-blocks-sitting-on-wood-surface-in-front-a-defocused.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=4-8IM1fioOkERshG7icSXzb3jqsDYwQp2d9lAAmrFso=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>2. Target Specific Neighborhoods with EDDM</h2><p><br></p><p><br>Every Door Direct Mail (EDDM) allows you to <a title="Areas We Serve" href="https://businessonahill.com/pages/areas-we-serve" target="_blank" rel="noopener" data-mce-href="https://businessonahill.com/pages/areas-we-serve">target households in particular neighborhoods</a> or ZIP codes without the need for a mailing list. This can be ideal if your business is location-based and caters to a specific area. EDDM offers discounted postage rates and gives you control over where your mail is delivered, which maximizes your reach without additional list costs.</p><p><br></p><ul><li><em>Tip: Pick neighborhoods close to your business or those that align with your target customer demographic to increase response rates.</em></li></ul><figure id="figure-6y6gknlmusm3id47v3"><img id="6y6gknlmusm3id47v3" src="https://media.gettyimages.com/id/1446772751/photo/cash-stuffing-to-pay-bills.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=OgH7n9OR7lGSbJxcNZHWuNpoX31UKUDwRnwHaFA1AiU=" alt="Cash stuffing to pay bills" title="Cash stuffing to pay bills" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1446772751/photo/cash-stuffing-to-pay-bills.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=OgH7n9OR7lGSbJxcNZHWuNpoX31UKUDwRnwHaFA1AiU=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>3. Plan a Seasonal Campaign for Maximum Impact</h2><p><br></p><p><br>Instead of sending multiple campaigns throughout the year, consider focusing on a few key seasons, such as back-to-school, holidays, or spring cleaning. Seasonal campaigns tend to capture more attention and can lead to higher response rates. Planning around times when customers are most likely to need your products or services helps you reach them at just the right moment.</p><p><br></p><ul><li><em>Example: A landscaping company could send postcards in the early spring, just as homeowners are thinking about outdoor projects, and follow up with a fall campaign for winter preparation services.</em></li></ul><figure id="figure-f9s70zp1ykm3id5y8v"><img id="f9s70zp1ykm3id5y8v" src="https://media.gettyimages.com/id/1463394156/photo/floating-network-of-3d-email-message-icons.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=3RRgay20M-IECYTzCTllAWfUBqSvo6OCXBnS5VN-jyE=" alt="Floating network of 3D email message icons" title="Floating network of 3D email message icons" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1463394156/photo/floating-network-of-3d-email-message-icons.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=3RRgay20M-IECYTzCTllAWfUBqSvo6OCXBnS5VN-jyE=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>4. Offer a Compelling Discount or Incentive</h2><p><br></p><p><br>Offering a discount or special incentive is a proven way to drive customer action. Whether it’s a percentage off, a buy-one-get-one offer, or a free consultation, an incentive can improve response rates significantly. Use a time-sensitive call-to-action to encourage immediate engagement, such as <strong>“Offer valid until [date].”</strong></p><p><br></p><ul><li><em>Data: Studies show that direct mail campaigns with clear offers and expiration dates can increase redemption rates by up to 30%.</em></li></ul><p><br></p><h2><br></h2><figure id="figure-nt8y67awxjm3id739z"><img id="nt8y67awxjm3id739z" src="https://media.gettyimages.com/id/1437903329/photo/senior-man-with-grey-hair-working-at-small-business-ecommerce-holding-credit-card-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=3DRvhiVF1laGqPq9G1zNCJ5JvZJ2jGEQkdf-ohyRhjc=" alt="Senior man with grey hair working at small business ecommerce holding credit card and dataphone smiling with a happy and cool smile on face. showing teeth." title="Senior man with grey hair working at small business ecommerce holding credit card and dataphone smiling with a happy and cool smile on face. showing teeth." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1437903329/photo/senior-man-with-grey-hair-working-at-small-business-ecommerce-holding-credit-card-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=3DRvhiVF1laGqPq9G1zNCJ5JvZJ2jGEQkdf-ohyRhjc=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h2>5. Measure Your ROI Carefully</h2><p><br></p><p><br>Direct mail is most cost-effective when you can track its success. Using unique codes, QR codes, or dedicated phone numbers allows you to monitor customer responses and calculate ROI. This data not only helps you measure the success of each campaign but also provides insights for future mailings.</p><p><br></p><ul><li><em>Example: A gym could include a QR code on their postcard for a free class offer. Tracking how many people scan the code and attend a class will provide a clear picture of campaign effectiveness.</em></li></ul><figure id="figure-zaas2mfm5gm3id8gnm"><img id="zaas2mfm5gm3id8gnm" src="https://media.gettyimages.com/id/1278849944/photo/the-inscription-small-business-handwritten-text-in-a-notebook-on-the-background-of-financial.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Ti3sQjQ6YzX3ePpREYxOSEIcxyYyS9zxkK8vs3JC4V0=" alt="The inscription SMALL BUSINESS. Handwritten text in a notebook on the background of financial tables." title="The inscription SMALL BUSINESS. Handwritten text in a notebook on the background of financial tables." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1278849944/photo/the-inscription-small-business-handwritten-text-in-a-notebook-on-the-background-of-financial.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Ti3sQjQ6YzX3ePpREYxOSEIcxyYyS9zxkK8vs3JC4V0=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Ready to See Direct Mail in Action?</h3><p><br data-mce-bogus="1"></p><p>Direct mail doesn’t have to be expensive to be effective. By implementing these cost-saving strategies, small businesses can enjoy the benefits of local visibility and customer engagement. If you’re ready to start a budget-friendly direct mail campaign, <a data-mce-href="https://businessonahill.com/pages/6x11" href="https://businessonahill.com/pages/6x11" title="Make Bank Without Breaking The Bank" data-mce-selected="inline-boundary">learn more about our affordable postcard options here</a> and let Business on a Hill help you make the most of your marketing budget.</p>

Cost-Effective Direct Mail Strategies for Small Businesses

LedBox Business Terms. Direct Mail Marketing.

<figure id="figure-eyrxr9xwvkm3i8167s" class=""><img id="eyrxr9xwvkm3i8167s" src="https://media.gettyimages.com/id/1821915117/photo/new-email-notification-for-business-e-mail-communication-and-digital-advertising-promotion.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=x_szrBKRFVDvg-24HbFAXvMvKb6R-buVDfgwdon6UfI=" alt="New email notification for business e-mail communication and digital advertising promotion marketing concept. Electronic message alert inbox receiving. Business people point to mail in virtual screen." title="New email notification for business e-mail communication and digital advertising promotion marketing concept. Electronic message alert inbox receiving. Business people point to mail in virtual screen." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1821915117/photo/new-email-notification-for-business-e-mail-communication-and-digital-advertising-promotion.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=x_szrBKRFVDvg-24HbFAXvMvKb6R-buVDfgwdon6UfI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Digital marketing may seem like the easiest way to reach customers, but even in the digital age, a well-rounded strategy includes both online and offline efforts. Pairing direct mail with digital marketing can create a powerful, multi-channel approach that boosts brand awareness, builds customer relationships, and increases conversions. Here’s how direct mail can work alongside your digital marketing for maximum impact.</p><figure id="figure-r9xjmh0fjm3i86055" class=""><img id="r9xjmh0fjm3i86055" src="https://media.gettyimages.com/id/1663517240/photo/email-in-box-notification.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=WFp48yF83WYfkU0xZ_qkieGVq9lwkU0eBl05hRqltrw=" alt="Email in box notification" title="Email in box notification" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1663517240/photo/email-in-box-notification.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=WFp48yF83WYfkU0xZ_qkieGVq9lwkU0eBl05hRqltrw=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>1. Direct Mail Drives Digital Engagement</h2><p><br></p><p><br>Direct mail has proven itself to be a powerful tool for encouraging online engagement. According to the U.S. Postal Service, 60% of direct mail recipients visit a website after receiving mail from a brand. Including a QR code or a simple URL on your mailer allows customers to quickly move from physical to digital, visiting your website, engaging on social media, or redeeming an online offer.</p><figure id="figure-p3c58phc2om3i85ovr"><img id="p3c58phc2om3i85ovr" src="https://media.gettyimages.com/id/1323050277/photo/marketing-concept-with-people-working-together.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=zejljfzbA12cAlWRAHOscyMr2ZoXpW3MZy5IO6y1kcc=" alt="Marketing concept with people working together" title="Marketing concept with people working together" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1323050277/photo/marketing-concept-with-people-working-together.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=zejljfzbA12cAlWRAHOscyMr2ZoXpW3MZy5IO6y1kcc=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>2. Retargeting Customers with Direct Mail</h2><p><br></p><p><br>Ever noticed how some online ads seem to “follow” you around? Direct mail can create a similar effect but with a personal touch. By retargeting website visitors or customers who engaged with you online, direct mail can remind them of your brand offline, making the message feel more personal and harder to ignore.</p><p><br></p><p><br>Imagine sending a personalized mailer to a customer who viewed a specific product on your website but didn’t make a purchase. A special offer or reminder sent through direct mail could be just the nudge they need to return and complete their purchase.</p><figure id="figure-w55yvwg9gmm3i85ete"><img id="w55yvwg9gmm3i85ete" src="https://media.gettyimages.com/id/695793382/photo/digital-marketing-new-startup-project-interactive-channels-business-innovation-technology-work.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=IlL2DRsWkfhkcSJq9bjmtPchxYEiaDSLaojTAtcd7FA=" alt="DIGITAL MARKETING new startup project ,  Interactive channels , Business innovation technology work" title="DIGITAL MARKETING new startup project ,  Interactive channels , Business innovation technology work" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/695793382/photo/digital-marketing-new-startup-project-interactive-channels-business-innovation-technology-work.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=IlL2DRsWkfhkcSJq9bjmtPchxYEiaDSLaojTAtcd7FA=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>3. Standing Out from Digital Noise</h2><p><br></p><p><br>Inboxes are often flooded with marketing emails, making it tough for your message to stand out. Direct mail provides a unique way to capture your audience’s attention in a crowded digital space. Studies show that recipients spend more time looking at physical mail than digital ads, making direct mail an ideal way to communicate high-value offers or showcase products in a way that won’t be immediately lost in the digital shuffle.</p><p><br></p><p><br>For instance, a direct mail postcard with a limited-time offer or an exclusive event invitation has a better chance of making a memorable impact than an email that’s one of many.</p><figure id="figure-a089zb3ncpm3i850tl" class=""><img id="a089zb3ncpm3i850tl" src="https://media.gettyimages.com/id/2169670595/photo/business-communication-concept-businessman-responds-to-information-via-email-in-doing-business.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=SBLzrp81MOt1Pu-NAIeWNhpMmvtzk9kb0hw-al1VZIw=" alt="Business communication concept, businessman responds to information via email in doing business" title="Business communication concept, businessman responds to information via email in doing business" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2169670595/photo/business-communication-concept-businessman-responds-to-information-via-email-in-doing-business.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=SBLzrp81MOt1Pu-NAIeWNhpMmvtzk9kb0hw-al1VZIw=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>4. Using Direct Mail to Support Social Media Efforts</h2><p><br></p><p>Direct mail can be a great way to drive followers to your social media channels. Whether you’re promoting a contest, announcing a new product launch, or sharing a limited-time offer, including a call-to-action on your mailers encouraging customers to “follow us on Instagram” or “like us on Facebook” bridges the gap between offline and online engagement.</p><p><br></p><p><br>For example, a salon might include a mailer offering 20% off for customers who follow and tag them in a post. This simple incentive can encourage social media engagement and build a following that continues to interact with your brand long after the initial direct mail campaign.</p><figure id="figure-7ozik1fkbm3i84hfc"><img id="7ozik1fkbm3i84hfc" src="https://media.gettyimages.com/id/1556573554/photo/3d-mailbox-and-flying-envelope-with-wings-mail-delivery-and-newsletter-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=99rnkASbf7AJnpJwcnMQvwQc4LJQpRTLMvVvOQX8ppU=" alt="3D Mailbox and flying envelope with wings Mail delivery and newsletter concept" title="3D Mailbox and flying envelope with wings Mail delivery and newsletter concept" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1556573554/photo/3d-mailbox-and-flying-envelope-with-wings-mail-delivery-and-newsletter-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=99rnkASbf7AJnpJwcnMQvwQc4LJQpRTLMvVvOQX8ppU=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>5. Measuring Success Across Channels</h2><p><br></p><p><br>Direct mail campaigns are easy to track with coupon codes, unique URLs, or QR codes, which gives you clear insight into how each campaign performs. Integrating this data with your digital analytics can give you a comprehensive view of customer behavior, helping you refine both online and offline campaigns for even better results.</p><figure id="figure-bt91c2olp8om3i82yqf"><img id="bt91c2olp8om3i82yqf" src="https://media.gettyimages.com/id/1217813972/photo/digital-marketing-strategies-collage-with-e-commerce-icons-on-imaginary-screen-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=YPq6XkeMOXBqk5D8sWBUwnhLnw2EAyux-0OH7AZ0uVY=" alt="Digital marketing strategies collage with e commerce icons on imaginary screen and businessman working on laptop" title="Digital marketing strategies collage with e commerce icons on imaginary screen and businessman working on laptop" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1217813972/photo/digital-marketing-strategies-collage-with-e-commerce-icons-on-imaginary-screen-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=YPq6XkeMOXBqk5D8sWBUwnhLnw2EAyux-0OH7AZ0uVY=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Make the Most of Your Marketing Mix</h3><p>Direct mail adds a personal, memorable element to your digital marketing strategy. If you’re ready to take your marketing to the next level, explore our postcard options at <a data-mce-href="https://businessonahill.com" href="https://businessonahill.com" title="Start Elevating Your Business Today">Business on a Hill</a> and see how we can help you bridge the gap between digital and direct.</p>

How Direct Mail Complements Your Digital Marketing Strategy

<figure id="figure-edwwargykm3nlb6if" class=""><img id="edwwargykm3nlb6if" src="https://media.gettyimages.com/id/1352124623/photo/local-marketing-support-small-businesses-enviromental-shopping-text-on-paper-blue-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=31ec1XgFeuaGep8KcwdkqJLWU-QxYIX9AUwnGlnCpXk=" alt="Local marketing, support small businesses, enviromental shopping, text on paper,blue background" title="Local marketing, support small businesses, enviromental shopping, text on paper,blue background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1352124623/photo/local-marketing-support-small-businesses-enviromental-shopping-text-on-paper-blue-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=31ec1XgFeuaGep8KcwdkqJLWU-QxYIX9AUwnGlnCpXk=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Running a small business is no easy feat, but with the right marketing strategies, you can build your brand, attract customers, and grow your revenue. The key? <strong>Local marketing</strong>—a targeted approach to connect with your community.</p><p><br></p><p><br>Whether you’re a restaurant owner, fitness coach, or retail store manager, these <strong>top 10 local marketing strategies</strong> will help your business thrive in your community.</p><figure id="figure-bhzqwdl7xm3nm4ep2"><img id="bhzqwdl7xm3nm4ep2" src="https://media.gettyimages.com/id/2152627755/photo/top-ten-3d-word-with-target-and-dart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rimaPw3kSqQeEPtL4ryHWohJOVOJgevL0aMuGmLdWc4=" alt="Top Ten 3D Word with Target and Dart" title="Top Ten 3D Word with Target and Dart" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2152627755/photo/top-ten-3d-word-with-target-and-dart.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rimaPw3kSqQeEPtL4ryHWohJOVOJgevL0aMuGmLdWc4=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h2>1. Leverage Direct Mail Campaigns</h2><p>Direct mail remains one of the most effective ways to get your message directly into the hands of potential customers. Campaigns like <strong>Every Door Direct Mail (EDDM) </strong>allow you to target specific neighborhoods, ensuring your marketing dollars are well spent.</p><ul><li>&nbsp;<strong>Pro Tip:</strong> Include a coupon or discount to increase response rates.<br></li></ul><p><br></p><h2>2. Create a Google Business Profile</h2><p><br></p><p>Your Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. It ensures your business appears in local search results and on Google Maps.</p><ul><li>Optimize your profile with:</li><li>High-quality images</li><li>Accurate business hours</li><li>Positive customer reviews</li></ul><p><br></p><figure id="figure-31q3cole7m3nmkmbc"><img id="31q3cole7m3nmkmbc" src="https://media.gettyimages.com/id/1357767557/photo/search-find-web-online-technology-internet-website-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Bx909tZj-WivC23LuBlNz2vqMg9-Db4pY5rdMaqK38k=" alt="Search Find Web Online Technology Internet Website Concept" title="Search Find Web Online Technology Internet Website Concept" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1357767557/photo/search-find-web-online-technology-internet-website-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Bx909tZj-WivC23LuBlNz2vqMg9-Db4pY5rdMaqK38k=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>3. Collaborate with Other Local Businesses</h2><p><br></p><p>Forming partnerships with complementary businesses can multiply your reach. For instance, a bakery could team up with a nearby coffee shop to offer joint promotions.</p><ul><li><strong>Pro Tip</strong>: Host a local event or cross-promote each other on social media.</li></ul><p><br></p><h2>4. Use Social Media to Engage Locally</h2><p><br></p><p>Platforms like Instagram and Facebook are perfect for local marketing. Share behind-the-scenes content, feature customer stories, and highlight community events to engage your audience.</p><ul><li><strong>Pro Tip</strong>: Use location-based hashtags like #VegasSmallBusiness or #LasVegasEats to reach local customers.</li></ul><p><br></p><figure id="figure-tfl9a7r3fnm3nml34f"><img id="tfl9a7r3fnm3nml34f" src="https://media.gettyimages.com/id/1759385342/photo/young-woman-hand-typing-on-digital-tablet-commenting-in-online-community-social-media-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=bwSM-jG8OKnkj6g8amaMGJ60X_SuTky8zOu83nYzI-Q=" alt="Young woman hand typing on digital tablet commenting in online community. Social media and technology concept" title="Young woman hand typing on digital tablet commenting in online community. Social media and technology concept" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1759385342/photo/young-woman-hand-typing-on-digital-tablet-commenting-in-online-community-social-media-and.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=bwSM-jG8OKnkj6g8amaMGJ60X_SuTky8zOu83nYzI-Q=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>5. Sponsor Community Events</h2><p><br></p><p>Sponsoring or participating in local events increases visibility and fosters goodwill. Think farmers’ markets, charity runs, or local school fundraisers.</p><ul><li><strong>Pro Tip</strong>: Bring branded merchandise to events for extra exposure.</li></ul><p><br></p><h2>6. Offer Loyalty Programs</h2><p><br></p><p><br>Loyalty programs are a proven way to retain customers and encourage repeat business. Digital or card-based systems work well for restaurants, salons, and retail stores.</p><ul><li><strong>Pro Tip:</strong> Make it easy to sign up by using QR codes or apps.</li></ul><p><br></p><figure id="figure-hqkw83fnyim3nmlge9"><img id="hqkw83fnyim3nmlge9" src="https://media.gettyimages.com/id/1198383239/photo/arranging-wood-block-stacking-with-icon-graph-and-shopping-cart-symbol-upward-direction.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=1cJ07qCBs2oJJxcZwj-5yYIGtCP1j7rvzHsDzjyEiH8=" alt="Arranging wood block stacking with icon Graph and shopping cart symbol upward direction," title="Arranging wood block stacking with icon Graph and shopping cart symbol upward direction," class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1198383239/photo/arranging-wood-block-stacking-with-icon-graph-and-shopping-cart-symbol-upward-direction.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=1cJ07qCBs2oJJxcZwj-5yYIGtCP1j7rvzHsDzjyEiH8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>7. Invest in High-Quality Print Materials</h2><p><br></p><p><br>Business cards, flyers, and brochures are essential tools for local marketing. High-quality print materials make your brand memorable and professional.</p><ul><li><strong>Pro Tip</strong>: Use bold designs and include QR codes that lead to your website or promotions.</li></ul><p><br></p><h2>8. Engage in Local SEO</h2><p><br></p><p><br>Optimize your website to rank for local searches. Use phrases like “best <em>[service]</em> in <em>[city]</em>” or “<em>[service]</em> near me.”</p><ul><li><strong>Pro Tip</strong>: Add location-specific blog posts, like “How to Choose the Best Marketing Services in Las Vegas.”</li></ul><p><br></p><figure id="figure-6sw8978318m3nmlq7c"><img id="6sw8978318m3nmlq7c" src="https://media.gettyimages.com/id/1443831003/photo/franchise-business-marketing-system-service-shop-business-planning-strategies-store-network.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Yykj75L9AZXzHZ7dFNbLPZxn7CCGbDN5H2FTjO5rjYg=" alt="Franchise business marketing system, Service Shop Business Planning Strategies Store network expansion." title="Franchise business marketing system, Service Shop Business Planning Strategies Store network expansion." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1443831003/photo/franchise-business-marketing-system-service-shop-business-planning-strategies-store-network.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Yykj75L9AZXzHZ7dFNbLPZxn7CCGbDN5H2FTjO5rjYg=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>9. Create a Referral Program</h2><p><br></p><p><br>Word of mouth is still one of the most powerful marketing tools. Incentivize happy customers to refer others by offering discounts, freebies, or exclusive perks.</p><ul><li><strong>Pro Tip</strong>: Make it easy for customers to share referrals online through email or social media.</li></ul><p><br></p><h2>10. Use Geo-Targeted Ads</h2><p><br></p><p><br>Platforms like Google Ads and Facebook Ads let you target customers by location. This ensures your ads reach the right audience at the right time.</p><ul><li><strong>Pro Tip:</strong> Highlight local landmarks or events in your ad copy to resonate with your audience.</li></ul><p><br></p><figure id="figure-wsthjhk0rfm3nmm60b"><img id="wsthjhk0rfm3nmm60b" src="https://media.gettyimages.com/id/1402646755/photo/cartoon-store-and-map-pin-on-light-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=6u-44mZKSMNMu-1uKZF8yUdrXJBY4h43RjNmozAeD9o=" alt="Cartoon store and map pin on light background" title="Cartoon store and map pin on light background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1402646755/photo/cartoon-store-and-map-pin-on-light-background.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=6u-44mZKSMNMu-1uKZF8yUdrXJBY4h43RjNmozAeD9o=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h2>Why Local Marketing Matters</h2><p><br></p><p><br>Investing in local marketing strategies helps you stand out in your community, build trust, and attract loyal customers. By combining these tactics—like direct mail, local SEO, and event sponsorship—you can create a comprehensive marketing plan that delivers real results.</p><p><br></p><h3><br>Ready to Elevate Your Business?</h3><p><br></p><p><br>At <strong>Vegas Valley Marketing &amp; Advertising</strong>, we specialize in helping small businesses connect with their communities through effective local marketing strategies like direct mail campaigns and high-quality print materials.</p><p><br></p><p><br><strong>Contact us today</strong> to learn how we can help your business thrive in Las Vegas!</p><p><a data-mce-href="https://businessonahill.com/pages/9x12-postcard-advertising" href="https://businessonahill.com/pages/9x12-postcard-advertising" title="9x12 Advertising" target="_blank" rel="noopener">Learn about our 9x12 postcards</a></p><p><a data-mce-href="https://businessonahill.com/pages/6x11" href="https://businessonahill.com/pages/6x11" title="6x11 Advertising" target="_blank" rel="noopener">Learn about our 6x11 postcards</a></p>

Top 10 Local Marketing Strategies for Small Businesses

New email notification hologram with copy space.

<p>In the crowded world of advertising, reaching the right people is often the biggest challenge. For small businesses, targeting an entire city or state can be overwhelming and costly. However, there’s an effective, affordable way to reach people close to home: direct mail. By targeting your local community, you can ensure that every dollar of your marketing budget goes toward reaching the neighbors most likely to become loyal customers.</p><figure id="figure-cl0vat1zp4pm3i7p5dx"><img id="cl0vat1zp4pm3i7p5dx" src="https://media.gettyimages.com/id/153137119/photo/mailbox-on-white-fence.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=bfgZNfg5p-Q88Xon7X8HzuQsvFV2ZqVlJ8d_z25IFqo=" alt="Mailbox On White Fence" title="Mailbox On White Fence" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/153137119/photo/mailbox-on-white-fence.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=bfgZNfg5p-Q88Xon7X8HzuQsvFV2ZqVlJ8d_z25IFqo=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>1. Keep Your Advertising Budget Local</h2><p><br></p><p><br>Direct mail allows you to hone in on specific ZIP codes, neighborhoods, or even street routes, maximizing your ad spend. With Every Door Direct Mail (EDDM), you can pinpoint certain neighborhoods within a radius of your business, ensuring you reach the customers most likely to walk through your doors. Instead of trying to compete on a massive scale, you can focus on a smaller, high-potential customer base.</p><figure id="figure-iwiry1ddjm3i7ppuc"><img id="iwiry1ddjm3i7ppuc" src="https://media.gettyimages.com/id/1152256485/photo/african-american-woman-checking-mail-in-las-vegas-community.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=WGwkySJb2PG2SzDEIpSCbiwqtWDS7a-yftvPjTCWg0M=" alt="african american woman checking mail in las vegas community" title="african american woman checking mail in las vegas community" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1152256485/photo/african-american-woman-checking-mail-in-las-vegas-community.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=WGwkySJb2PG2SzDEIpSCbiwqtWDS7a-yftvPjTCWg0M=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>2. Build Relationships in Your Own Community</h2><p><br data-mce-bogus="1"></p><p>Local businesses thrive on community connections, and direct mail is uniquely suited to help you build these bonds. Sending postcards or flyers to nearby homes helps put a familiar face to your brand. Over time, this creates a sense of familiarity and loyalty among community members. Unlike impersonal digital ads, direct mail lets your community know that your business is local, accessible, and invested in the neighborhood.</p><figure id="figure-jd2mq7th38m3i7q054" class=""><img id="jd2mq7th38m3i7q054" src="https://media.gettyimages.com/id/1781390005/photo/hand-hold-a-magnifying-glass-to-scan-email-for-security-protection-from-spam-viruses-with.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=cZzFpD1PxNRcC43mlctwsh6KmZtAYEwtKZzjcPYSqlM=" alt="Hand hold a magnifying glass to scan email for security protection from spam viruses with correct sign notification. Compromised information from insecure internet letters by junk and trash mail." title="Hand hold a magnifying glass to scan email for security protection from spam viruses with correct sign notification. Compromised information from insecure internet letters by junk and trash mail." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1781390005/photo/hand-hold-a-magnifying-glass-to-scan-email-for-security-protection-from-spam-viruses-with.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=cZzFpD1PxNRcC43mlctwsh6KmZtAYEwtKZzjcPYSqlM=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>3. Real-Life Success Stories:</h2><p><br></p><p><br>Direct mail has led to impressive results for many small businesses. Consider a local real estate agent who mailed out a series of neighborhood market updates—her direct mail campaign led to a 15% increase in listing appointments from the targeted area, resulting in several new clients. For small restaurants, gyms, or local services, a simple postcard promoting an introductory offer has been shown to generate up to a 30% response rate.</p><figure id="figure-k72vg4vtjcm3i7q8j8"><img id="k72vg4vtjcm3i7q8j8" src="https://media.gettyimages.com/id/1172347291/photo/persons-hand-pulling-mail-out-of-a-mailbox.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=dgN5oyXAeS-T3YNm2bPWueNuG8eebJQC-xEGJEiqu2o=" alt="Person's hand pulling mail out of a mailbox" title="Person's hand pulling mail out of a mailbox" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1172347291/photo/persons-hand-pulling-mail-out-of-a-mailbox.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=dgN5oyXAeS-T3YNm2bPWueNuG8eebJQC-xEGJEiqu2o=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>4. Tangible Results You Can Track</h2><p><br data-mce-bogus="1"></p><p>Direct mail is easy to track, especially with offers or coupons that recipients can bring in. With EDDM, you can plan, budget, and measure each campaign, giving you insight into what works and what doesn’t. For example, tracking responses from a 10,000-home campaign can show clear returns, helping refine future campaigns for even better results.</p><figure id="figure-84hr7x511m3i7qfuo"><img id="84hr7x511m3i7qfuo" src="https://media.gettyimages.com/id/629202554/photo/mailbox-with-bulls-eye.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=BwSFS-yoaKf7JsihOyT-lXpsRMAwWHvbMcdu1jpKPM8=" alt="Mailbox with bull's eye" title="Mailbox with bull's eye" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/629202554/photo/mailbox-with-bulls-eye.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=BwSFS-yoaKf7JsihOyT-lXpsRMAwWHvbMcdu1jpKPM8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Ready to Reach Your Community?</h2><p><br data-mce-bogus="1"></p><p>The benefits of direct mail go beyond a quick promotional boost—it’s about building your reputation and presence in the neighborhoods that matter most. Let’s make your business a familiar name locally. <a data-mce-href="https://businessonahill.com/pages/9x12-postcard-advertising" href="https://businessonahill.com/pages/9x12-postcard-advertising" title="Let the local residents know you exist today!" target="_blank" rel="noopener">Learn more about our affordable postcard options here</a> and start creating a community connection that lasts. At Business on a Hill, we’re here to help your business grow, one neighbor at a time.</p>

The Benefits of Targeting Your Local Community with Direct Mail

e-mail concept, businessman working in office with email icon

<figure id="figure-ttiyow092fm3i6xrdc"><img id="ttiyow092fm3i6xrdc" src="https://media.gettyimages.com/id/1334476552/photo/first-person-top-view-photo-of-hands-holding-red-vivid-envelope-and-white-sticker-note-paper.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=l31jIUo7__7JpiAiV4xfTwwYlDjqZB78cRWnprd7yTg=" alt="First person top view photo of hands holding red vivid envelope and white sticker note paper with drawn smiling face over open grey laptop on isolated red background" title="First person top view photo of hands holding red vivid envelope and white sticker note paper with drawn smiling face over open grey laptop on isolated red background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1334476552/photo/first-person-top-view-photo-of-hands-holding-red-vivid-envelope-and-white-sticker-note-paper.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=l31jIUo7__7JpiAiV4xfTwwYlDjqZB78cRWnprd7yTg=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>In an age where digital marketing seems to dominate, is there still room for traditional methods like direct mail? For small businesses, the answer is a resounding yes. Direct mail has distinct advantages that can make it an incredibly effective tool for connecting with your audience and generating local leads. Here’s why direct mail remains a relevant, high-impact marketing approach for small businesses.</p><h2>1. Direct Mail Commands Attention</h2><p>Unlike a digital ad or email that can be easily scrolled past or deleted, direct mail is tangible—it arrives in people’s hands. Research shows that people engage with physical mail in a way they simply don’t with digital messages. According to a study by the USPS, direct mail boasts open rates of over 90%, compared to around 20% for email. The impact? Your message isn’t just seen—it’s often read and remembered.</p><p><br>Direct mail has a staying power that digital channels struggle to replicate. Recipients are more likely to retain a postcard or brochure and may refer to it later, increasing your brand’s exposure over time.</p><h2>2. Targeting Local Audiences with Precision</h2><p>One of the biggest advantages of direct mail for small businesses is its ability to target specific neighborhoods, households, or demographic groups. Tools like Every Door Direct Mail (EDDM) make it easy to reach customers who live within a specific radius of your business. This helps local businesses connect with their most relevant audience, maximizing ROI while avoiding wasted spend on untargeted digital ads.</p><p><br></p><p>For instance, if you own a local restaurant, gym, or home services business, direct mail allows you to reach people in nearby areas who are most likely to visit you. By tailoring your message and your offers to your community, you increase the chances of converting new customers right at your doorstep.</p><figure id="figure-ewvm4f3gnm3i6z7e4"><img id="ewvm4f3gnm3i6z7e4" src="https://media.gettyimages.com/id/1443680361/photo/roadmap-business-strategy-tactic-arrow-hitting-target.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=PJndAgYlq-hIwcKAm7JM36eXggwulCaMQug3bFrUptw=" alt="Roadmap Business Strategy Tactic Arrow Hitting Target" title="Roadmap Business Strategy Tactic Arrow Hitting Target" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1443680361/photo/roadmap-business-strategy-tactic-arrow-hitting-target.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=PJndAgYlq-hIwcKAm7JM36eXggwulCaMQug3bFrUptw=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>3. Building Credibility and Trust</h2><p>There’s a certain trust factor associated with direct mail. Studies reveal that many people perceive direct mail as more legitimate than digital ads, likely because it feels more permanent and personalized. It’s harder to ignore a well-designed postcard or flyer compared to an online ad that can be scrolled past in seconds.</p><p><br>For small businesses, establishing trust in the community is essential. Direct mail helps build that trust by demonstrating that you’re invested in reaching out personally and providing valuable, tangible offers to your neighbors.</p><h2>4. A Perfect Partner to Digital Marketing</h2><figure id="figure-lu506prjt8m3i705ro"><img id="lu506prjt8m3i705ro" src="https://media.gettyimages.com/id/1303342244/photo/new-email-notification-on-mobile-phone.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=w86I7tYRGMRY4ghOGeDsT7kKQ3eQrvNtkbyLav51iyQ=" alt="New email notification on mobile phone" title="New email notification on mobile phone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1303342244/photo/new-email-notification-on-mobile-phone.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=w86I7tYRGMRY4ghOGeDsT7kKQ3eQrvNtkbyLav51iyQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br>Direct mail doesn’t need to replace digital marketing—in fact, it can complement your digital strategy perfectly. Using direct mail to support online efforts creates a stronger, multi-channel approach that increases brand recall and conversion rates.</p><p><br></p><p>For example, a postcard can direct customers to your website, social media, or a specific online promotion. This blended approach keeps your brand visible across multiple touchpoints, ensuring your message reaches your audience wherever they spend their time.</p><h2>5. Simple Steps to Get Started with Direct Mail</h2><p>Launching a direct mail campaign is easier than ever, especially with tools designed for small businesses. From choosing your target audience with EDDM to designing an eye-catching postcard, direct mail can be straightforward and cost-effective.</p><p><br></p><p>At <a data-mce-href="https://businessonahill.com" href="https://businessonahill.com" title="Business on a Hill Homepage" target="_blank" rel="noopener">Business on a Hill</a> we offer simple, affordable postcard advertising options that allow small businesses to reach thousands of local homes quickly and effectively. If you’re ready to test the waters with direct mail, our team can help you create a campaign that drives real results.</p><h3>Is Direct Mail Right for You?</h3><p>If you’re looking for a powerful, local-focused way to boost your brand’s visibility, direct mail can be the perfect addition to your marketing strategy. With high open rates, built-in credibility, and flexible targeting options, direct mail gives small businesses the chance to connect meaningfully with their communities.</p><figure id="figure-382idjqbtfm3i6w4my"><img id="382idjqbtfm3i6w4my" src="https://media.gettyimages.com/id/2170920416/photo/business-contact-us-online-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=DvN7-g9igCPt8IrUf45QrCjLBVCnwhXvod7tJ8Tb-UU=" alt="Business contact us online concept" title="Business contact us online concept" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2170920416/photo/business-contact-us-online-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=DvN7-g9igCPt8IrUf45QrCjLBVCnwhXvod7tJ8Tb-UU=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br>Imagine a postcard with your unique message landing in the hands of 10,000 local households. That’s thousands of real eyes on your brand, each one a potential customer. If you’re ready to see the direct impact of direct mail, we’d love to help. At [Business on a Hill](insert link here), we specialize in easy, effective postcard campaigns designed to elevate your business to new heights. <a data-mce-href="https://businessonahill.com/pages/9x12-postcard-advertising" href="https://businessonahill.com/pages/9x12-postcard-advertising" title="Affordable Local Marketing" target="_blank" rel="noopener">Explore our direct mail options here</a> and discover what direct mail can do for you. Don’t let your business blend into the digital noise—stand out with direct mail!</p><p><br></p>

Why Direct Mail Still Works for Small Businesses in a Digital World

A MacBook with lines of code on its screen on a busy desk

<h2>The Power of Direct Mail in a Digital World</h2><p>In today's digital age, direct mail might seem old-fashioned. But don't be fooled. Direct mail is still a powerful tool. It can cut through the digital noise and connect with people in a personal way.</p><p>People receive countless emails every day. Many of them go unread. But a well-crafted piece of direct mail can grab attention. It can make a lasting impression. This is why businesses still invest in direct mail campaigns.</p><h3>Why Direct Mail Works</h3><p>Direct mail works because it is tangible. People can touch it, feel it, and see it. This creates a stronger connection than a digital message. It's like receiving a gift in the mail. It feels special.</p><p>Another reason direct mail works is because it can be personalized. Businesses can tailor their messages to specific audiences. This makes the message more relevant and engaging.</p><h3>Combining Direct Mail with Digital Marketing</h3><p>Direct mail is not just an alternative to digital marketing. It can complement it. Combining direct mail with digital strategies can boost results. For example, a direct mail piece can drive traffic to a website. Or it can encourage people to follow a brand on social media.</p><figure id="figure-xdftahx9l8m3i5qc4t"><img id="xdftahx9l8m3i5qc4t" src="https://images.unsplash.com/photo-1617050318658-a9a3175e34cb?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8bWFya2V0aW5nJTIwc3RyYXRlZ3l8ZW58MHx8fHwxNzMxNjM5OTc0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="marketing strategy" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1617050318658-a9a3175e34cb?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8bWFya2V0aW5nJTIwc3RyYXRlZ3l8ZW58MHx8fHwxNzMxNjM5OTc0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><p>Using both direct mail and digital marketing creates a multi-channel approach. This can reach people in different ways and increase the chances of engagement. It's like having a backup plan. If one method doesn't work, the other might.</p><h3>Measuring the Impact of Direct Mail</h3><p>Measuring the impact of direct mail is important. Businesses need to know if their campaigns are working. There are several ways to do this. One way is to use unique codes or URLs in the mail pieces. This can track responses and measure success.</p><p>Another way is to ask customers how they heard about the business. This can provide valuable insights. It can help businesses understand the effectiveness of their direct mail campaigns.</p><figure id="figure-wks43d1cmtm3i5qdae"><img id="wks43d1cmtm3i5qdae" src="https://images.unsplash.com/photo-1625834318071-f28f0e51449b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw5fHxhbmFseXRpY3MlMjByZXBvcnR8ZW58MHx8fHwxNzMxNjM5OTc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="analytics report" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1625834318071-f28f0e51449b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw5fHxhbmFseXRpY3MlMjByZXBvcnR8ZW58MHx8fHwxNzMxNjM5OTc2fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Getting Started with Direct Mail</h3><p>Getting started with direct mail is easy. The first step is to define your goals. What do you want to achieve with your campaign? Next, identify your target audience. Who do you want to reach?</p><p>Once you have your goals and audience, create your message. Make it clear and engaging. Use strong headlines and call-to-actions. Finally, choose a reliable direct mail service. They can help you design, print, and send your mail pieces.</p><p>Direct mail is not a thing of the past. It is a valuable tool in today's digital age. It can help businesses stand out and connect with their audience in a meaningful way. So, don't overlook the power of direct mail. <a data-mce-href="https://businessonahill.com/pages/9x12-postcard-advertising" href="https://businessonahill.com/pages/9x12-postcard-advertising" title="Elevate Your Business Exposure" target="_blank" rel="noopener" data-mce-selected="inline-boundary">Give it a try and see the results for yourself.</a></p>

Vegas Valley Marketing & Advertising

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Why Direct Mail Still Works for Small Businesses in a Dig...

Direct Mail's Impact in Today's Digital Age